Privacy Policy

Last updated: April 2026

GeoBrakes Inc. (referred to in this policy as 'GeoBrakes', 'we', 'our', or 'us') operates the website geobrakes.com and is committed to protecting the personal information of every person who visits, browses, or purchases through our platform. This Privacy Policy explains what information we collect, how we use it, with whom we share it, and the choices you have regarding your personal information. By using our website or placing an order with us, you acknowledge that you have read, understood, and agreed to this policy in its entirety.

GeoBrakes collects and handles personal information in accordance with applicable United States federal and state privacy laws, including the California Consumer Privacy Act (CCPA) for California residents, the CAN-SPAM Act governing commercial email communications, and the Children's Online Privacy Protection Act (COPPA). If you are a resident of California, Virginia, Colorado, Connecticut, or another state with specific consumer privacy legislation, additional rights described in Section 7 of this policy may apply to you. Where there is any conflict between this policy and applicable law, applicable law governs.

1. Information We Collect

We collect personal information that you provide to us directly, information that is automatically collected when you interact with our website, and in some cases information from third-party sources. We collect only the minimum information necessary to fulfill the purposes described in this policy. The types of information we collect include:

1.1 Information You Provide Directly

Identity information: your name, email address, phone number, and billing and shipping address provided when creating an account or placing an order
Vehicle information: the year, make, and model of your vehicle when using our fitment selector tool
Payment information: credit card number, expiry date, and security code processed through our secure payment gateway — we do not store complete payment card numbers on our systems at any time
Account credentials: username and hashed password if you create a registered account
Communications: the content of any messages you send to our customer support team through email, phone, live chat, or our contact form
Reviews and feedback: any product reviews, ratings, or feedback you submit through our platform

1.2 Information Collected Automatically

Log and device data: your IP address, browser type, operating system, device identifiers, and the pages you visit on our website
Usage data: how you navigate our website, which products you view, what searches you conduct, and how long you spend on each page
Cookie data: information stored in cookies, pixel tags, and similar tracking technologies as described in Section 6 of this policy
Location data: general geographic location inferred from your IP address — we do not collect precise GPS location without your explicit consent

1.3 Information from Third Parties

Payment processors: transaction confirmation and fraud risk signals from our payment processing partners
Shipping carriers: delivery confirmation and tracking updates from our logistics partners
Analytics providers: aggregated and anonymized website traffic and behavior data from services such as Google Analytics

2. How We Use Your Information

We use the personal information we collect only for the following purposes, all of which are necessary to operate our business, fulfill your orders, and maintain a secure and effective online store. We will not use your personal information for any purpose not described in this policy without first obtaining your express consent.

2.1 Order Fulfillment and Account Management

We use your name, address, email, phone number, vehicle information, and payment details to process your order, confirm your purchase, arrange delivery through our shipping partners, issue receipts and invoices, respond to order-related inquiries, and manage your account if you have registered with us. This use is necessary for the performance of the contract you enter into when you place an order with GeoBrakes.

2.2 Customer Support

We use your contact information and order history to respond to support requests, resolve complaints, process returns and exchanges, and provide guidance on installation or fitment questions. This use is necessary for our legitimate interest in providing effective after-sale service and maintaining customer satisfaction.

2.3 Website Operation and Improvement

We use automatically collected usage data and log data to monitor website performance, diagnose technical issues, protect against fraudulent activity, analyze how customers navigate our catalog, and make improvements to our product listings, search functionality, and checkout process. This use is necessary for our legitimate interest in maintaining a secure, functional, and continuously improving online store.

2.4 Marketing Communications

With your express consent, we may use your email address to send you promotional communications about new products, special offers, and brake service reminders relevant to the vehicles in your account profile. All marketing emails sent by GeoBrakes comply with the CAN-SPAM Act and include a clear and functional unsubscribe link in every message. You may unsubscribe from marketing emails at any time by clicking the unsubscribe link in any marketing email or by contacting us at sales@geobrakes.com or by calling +1 (416) 855-1496 during business hours. We will process all unsubscribe requests within 10 business days as required by law.

2.5 Legal Compliance and Fraud Prevention

We may use and retain your personal information where necessary to comply with applicable US federal and state laws and regulations, to respond to lawful requests from government authorities or law enforcement, to enforce our Terms of Service, to detect and prevent fraud or unauthorized access to our systems, and to protect the rights, property, and safety of GeoBrakes, our customers, and the public.

3. Sharing Your Information

GeoBrakes does not sell your personal information to third parties under any circumstances. We do not allow our marketing partners to use your personal data for their own independent purposes. We share your information only in the following strictly limited circumstances, and only to the extent necessary for the stated purpose.

3.1 Service Providers

We share your personal information with trusted third-party service providers who assist us in operating our business — including payment processors, shipping carriers, customer support software platforms, email marketing providers, and website analytics services. All service providers are subject to written data processing agreements that require them to handle your personal information only for the specific purpose for which it was shared, to implement and maintain appropriate security standards, and strictly prohibit them from using your data for their own independent purposes.

3.2 Legal and Regulatory Requirements

We may disclose your personal information if required to do so by applicable US federal or state law, court order, or lawful government authority. Before making any such disclosure, we will take all reasonable steps to verify the legal basis for the request. We may also disclose information where we believe in good faith that disclosure is necessary to protect the rights, property, or safety of GeoBrakes, our customers, or others, or to investigate or prevent fraud or serious security threats.

3.3 Business Transfers

In the event that GeoBrakes is involved in a merger, acquisition, sale of substantially all assets, or other business reorganization, your personal information may be transferred to the successor entity as part of that transaction. We will notify you by email and by a prominent notice on geobrakes.com at least 30 days before your personal information becomes subject to a different privacy policy as a result of any such transaction.

3.4 What We Will Never Do

We will never sell your personal information. We will never share your personal information with advertisers for their own targeting purposes without your express consent. We will never use your personal information to make automated decisions that produce legal or similarly significant effects without providing you meaningful human review.

4. Data Storage and Security

Your personal information is stored on secure servers protected by industry-standard technical and organizational security measures. We implement the following protections on every order and account:

SSL/TLS encryption for all data transmitted between your browser and our servers
Hashing of all account passwords — we never store passwords in plain text
Restricted access controls limiting personal data access only to employees who require it to perform their specific job functions
Regular security monitoring, penetration testing, and vulnerability assessments
Automatic session timeouts for inactive logged-in accounts
Regular secure backups with encrypted storage

In the event of a data breach that poses a real risk of harm to any affected individual, GeoBrakes will notify affected individuals and applicable state authorities as required under US federal and state breach notification laws. Breach notifications will be issued without unreasonable delay and will include a description of what happened, what information was involved, and what steps we are taking to mitigate harm.

No method of electronic data storage or transmission over the internet is completely secure. While we take all reasonable precautions to protect your personal information, we cannot guarantee absolute security against all possible threats. If you become aware of any security vulnerability or unauthorized access affecting your account, please notify us immediately at sales@geobrakes.com or by calling +1 (416) 855-1496.

5. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you with our services. We also retain personal information for as long as necessary to comply with our legal obligations, resolve disputes, enforce our agreements, and fulfill the purposes described in this policy. We do not retain personal information beyond what is reasonably necessary for these purposes.

Order records — including your name, address, vehicle information, and purchase history — are retained for a minimum of 7 years in accordance with US federal and state tax and commercial record-keeping requirements. When personal information is no longer required for any of these purposes, we securely delete or irreversibly anonymize it.

You may request access to the personal information we hold about you or request deletion of information not required for legal retention purposes by contacting us at sales@geobrakes.com or by calling +1 (416) 855-1496 during business hours.

6. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, remember your vehicle selection and cart contents, analyze website traffic, and in some cases facilitate targeted advertising. You will be presented with a cookie consent notice when you first visit our website. The types of cookies we use include:

Essential cookies: required for the website to function correctly, including session management, cart persistence, and secure checkout. These cannot be disabled without impairing core website functionality and do not require your consent.

Performance cookies: collect anonymized data about how visitors use our website to help us identify and fix problems and improve the user experience. We use Google Analytics for this purpose. These require your consent.

Functional cookies: remember your preferences such as your selected vehicle and currency to personalize your browsing experience. These require your consent.

Advertising cookies: used to serve relevant advertisements on third-party platforms including Meta and Google based on your browsing activity on our website. These require your explicit consent and can be withdrawn at any time. You may also opt out through the Digital Advertising Alliance opt-out tool at optout.aboutads.info.

You can manage or withdraw your cookie consent at any time through the cookie settings panel on our website or through your browser settings. Please note that disabling certain cookies may limit website functionality including the vehicle fitment selector and checkout process.

7. Your Privacy Rights

Depending on the state in which you reside, you may have specific rights regarding your personal information. The following rights apply to all US residents:

Right of access: you have the right to request a copy of all personal information we hold about you and information about how it is being used.

Right to correction: you have the right to request that we correct personal information that is inaccurate, incomplete, or out of date.

Right to deletion: you have the right to request deletion of your personal information, subject to certain exceptions required by law.

Right to opt out of sale: GeoBrakes does not sell your personal information. However, you have the right to direct us not to sell your personal information at any time.

Right to non-discrimination: we will not discriminate against you for exercising any of your privacy rights. Exercising your privacy rights will not result in denial of services, different pricing, or a lower quality of service.

Additional rights for California residents under the CCPA: California residents have the right to know the categories of personal information collected, the purposes for which it is used, and the categories of third parties with whom it is shared. To submit a California privacy request, contact us at sales@geobrakes.com with the subject line 'California Privacy Request' or call +1 (416) 855-1496.

Additional rights for Virginia, Colorado, and Connecticut residents: residents of these states have the right to appeal our response to a privacy request. To submit an appeal, contact us at sales@geobrakes.com with the subject line 'Privacy Appeal'.

To exercise any of these rights, please contact our Privacy Officer at sales@geobrakes.com or call +1 (416) 855-1496. We will acknowledge all requests within 5 business days and respond fully within 45 days as required by applicable US law. We may need to verify your identity before processing a request to protect against unauthorized access to your information.

8. Third-Party Links

Our website may contain links to third-party websites, including social media platforms, manufacturer websites, and automotive information resources. This Privacy Policy applies only to geobrakes.com and does not govern the privacy practices of any linked third-party site. GeoBrakes is not responsible for the privacy practices, security standards, or content of any external website. We encourage you to review the privacy policy of any website you visit through a link on our platform before providing any personal information.

9. Children's Privacy

Our website and services are not directed at children under the age of 13. We do not knowingly collect personal information from children under 13 in accordance with the Children's Online Privacy Protection Act (COPPA). If we become aware that we have collected personal information from a child under 13 without verifiable parental consent, we will take immediate steps to delete that information promptly. If you believe we may have inadvertently collected information from a child under 13, please contact us immediately at sales@geobrakes.com or call +1 (416) 855-1496 and we will investigate and respond within 48 hours.

10. Limitation of Liability

To the maximum extent permitted by applicable US law, GeoBrakes shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising from any unauthorized access to, or use of, your personal information by third parties, provided that GeoBrakes has implemented the security measures described in this policy and has not acted with gross negligence or willful misconduct. GeoBrakes's total liability for any privacy-related claim shall not exceed the total amount paid by you for orders placed through geobrakes.com in the 12 months preceding the claim.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our information practices, applicable US law, or our business operations. We will notify you of any material changes by posting the updated policy on this page with a revised 'Last updated' date and, where the changes are significant, by sending a notification to the email address associated with your account at least 14 days before the changes take effect. Your continued use of geobrakes.com after the effective date of any material changes constitutes your acknowledgment of those changes.

12. Contact Our Privacy Officer

If you have any questions, concerns, or requests regarding this Privacy Policy or our handling of your personal information, please contact our Privacy Officer:

Company: GeoBrakes Inc.
Phone: +1 (416) 855-1496
Email: sales@geobrakes.com
Subject line: Privacy Request — USA

We are committed to working with you to reach a fair and timely resolution of any privacy concern. If you are a California resident and are not satisfied with our response, you may contact the California Attorney General's Office at oag.ca.gov/privacy. Residents of other states may contact their applicable state attorney general for further guidance.